How did he influence people in a very strategic way? You see some of this in. And just really looking at the Gospels of, What did Jesus. In fact, I was living in New York City, I wrote the first draft of this book on subways, going to and from work, on my phone. And so I just went through the gospels for about a year. One out of three people in the world claimed to be a follower of Jesus, 2000 years after he walked this Earth. Well, certainly I want people to draw near to Jesus and get to know him more, but I don't think you have to go look after the latest pop star or marketing guru. So it was actually kind of an evangelistic opportunity as well, but the reason I wrote this book is not necessarily to. I'm a Christian, I spend time in the Bible in the mornings," and things like that. And then it really just kind of opened up, he's like, "Well, yeah, I like Jesus. I love Jesus, I wanna do things like Jesus did," until that moment. LA: So what was the look on his face? Did it change a little bit?ĭS: It was kind of interesting because he had said some off-color things during our conversation, and I had not really kinda indicated to him that, "Hey, I'm a Christian. And then, of course, my favorite part was when I presented the book to him, and that has right there on the cover, "Marketing like Jesus." And. And he said some marketing guru, and that's typically the answer you'll get, whether it's Richard Branson or just any pop stars that do a particularly good job with influencing people. Before I did, I asked him, "Who do you think is the greatest marketer of all time? Who's the most incredible, effective, strategic influencer?"Īnd that's really how I define marketing, strategic influence. And before he left, I gave him a copy of this book. Found out that I had a media company, he was interested in what I was doing.
What in your experience of either marketing or working with marketers made you feel like this was a lesson that people needed to learn?ĭS: Yeah, I just had a notary in my house last week, as a matter of fact, and we were talking before he left, just about ways that he can market his business.
#ANOTHER WORD FOR THINGS ARE GONNA GET BETTER HOW TO#
You wrote a book on how to market like Jesus, tell me what drove you. LA: So this was a really fun read, I have to say, and there are a lot of books today that you could buy that offer to teach you how to lead like Jesus, or how to teach like Jesus, or how to pray like Jesus. Darren is the founder and CEO of High Bridge Media, and his latest book is Marketing Like Jesus: 25 Strategies to Change the World.ĭarren Shearer, welcome to the Making It Work podcast.ĭarren Shearer: Good to be with you, Leah. He’ll tell us how applying Jesus’ methods and principles to marketing have helped him in his work. Our guest today, Darren Shearer, explores the gospels to discover how Jesus became the most influential person in history. Maybe when you think of marketing, you’re wondering how you can promote yourself better to get your next job. On the other hand, maybe you think of spam and scams, or a bad experience receiving a product or service that was not-as-advertised. On the positive end of the spectrum, maybe you think of a funny and creative ad you’ve seen recently. Hearing the term “marketing” can bring up a mixture of feelings. so that you can live out your purpose in the workplace. LA: Through conversation, scripture and stories, we invite God into work’s biggest challenges. Leah Archibald: Making It Work is brought to you by The Max De Pree Center for Leadership at Fuller Theological Seminary and the Theology of Work Project. < Back to Making It Work podcast episode list
If you like what you've heard, please leave a review on Apple Podcasts! We'd love to hear from you, and it helps other people find us. Marketing Like Jesus: 25 Strategies to Change the World, by Darren Shearer Darren is the founder and CEO of High Bridge Media, and his latest book is Marketing Like Jesus: 25 Strategies to Change the World.
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